It’s not enough that Samsung had already made fun of “wall-huggers", or those who constantly need to charge their phones (meaning iPhones) in their TV ad that was released just last month. Now they’re hitting them where they actually live, well, at least for a few minutes when they’re at an airport. They have put up ad spots for the Samsung Galaxy S5 in the power outlets at different airports across the United States.
They’ve now extended the ad campaign to out-of-home (OOH) advertising, but instead of shouting their message through massive billboards, they’re teasingly whispering it through these wall decals specifically placed in the wall power outlets. They used just one simple line to tout the Galaxy S5’s Ultra Power Saving Mode: “So you have the power to be anywhere but here.” And based on the pictures that Samsung took of their ads, it is indeed iPhone toting people who are glued to the wall outlets.
The TV spot which came out last month is called “Wall Huggers”, Samsung’s pet name for those constantly plugged in due to battery drainage problems, which iPhones are notorious for. The S5’s Ultra Power Saving Mode can last up to 7 days without charging it, as per a coast to coast road trip test. You can set the phone to use up to six applications (which includes calls, messages and web browser) and turns it into black and white mode. It also turns off several features like WiFi, Bluetooth and mobile data if your screen is off.
Expect Apple to hit back when they roll-out their advertising campaign for their new generation product, expected to come out next month. This is also the first time that they will be using in-house creatives rather than their previous ad agency, which, coincidentally (or not), Samsung also employs and in fact created their past few campaigns.
VIA: SlashGear