Alcatel OneTouch has turned a new leaf in 2013. In the past, the TCL-affiliated manufacturer has been known to crank out a dozen or more cheap smartphones at European trade shows with no apparent focus on quality, but after a recent adjustment in brand strategy, we're looking at the company in a completely new light. The frequency of new phones hasn't changed much, but Alcatel is working hard to change its reputation by adding a few high-end devices to its portfolio, such as the Idol Alpha. Taking the lead as the flagship of the company's premiere Android lineup, the Alpha is a 5-inch beaut that appears to live up to its name, complete with aluminum build and a new type of transparent material on the top and bottom. It's a phone that took us a bit off-guard, so join us after the break (and the gallery below) to read more of our first impressions.
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Filed under: Cellphones, Wireless, Mobile