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ZTE continues push for US entry-level market with Imperial II

A lesser known fact about ZTE is that it is in fact the fourth largest smartphone manufacturer in the US market, mostly due to its entry level phones in the off-contract market. The China-based smartphone manufacturer now looks to consolidate its market share with the Imperial II smartphone, an entry-level device LTE-capable device.



First up, the Imperial II is an obvious improvement on its 2013 predecessor the ZTE Imperial – now sporting a bigger 5-inch screen. It’s understandable, however, that ZTE is not able to make this an HD display (only 960x540 max resolution, qHD) as the manufacturer had to skimp somewhere to keep the device cheap enough.


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It is powered by a Qualcomm Snapdragon 1.2GHz quad-core processor, probably a Snapdragon 400 SoC, supported by 1GB of RAM. It will have 8GB internal storage, will run on Android 4.4.2 Kitkat, and have a 2,300mAh battery.


This entry-level device will be available for USD$100 off contract. If you can’t pony up that kind of money, then you can take it free on contract. If you need a basic LTE-connected phone, this might be the device for you.


SOURCE: Business Wire