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Amazon releases e-card app Surprise! in time for Christmas

Do you miss the good 'ole days when you would receive special Hallmark greeting cards during your birthday or Christmas or even just a random, romantic card from your special someone? But of course as with almost everything else that was analog, there is now a digital equivalent. Amazon announced that they now have an e-card app called Surprise! to help you, well, surprise your loved ones with an old school expression of affection given a digital touch.



E-cards are actually nothing new, as they have been around since computers were invented (we assume). But the world's biggest online retailer getting in on the game is news of course. What's more, you even have the option to add an Amazon Gift Card so that the recipient will be able to purchase whatever they want on their site (we see what you did there Amazon), without using their own credit card. You can also digitally gift wrap your surprise so that the recipient will still get a sense of excitement out of "unwrapping" your e-card.


You can personalize your greeting on the e-card, adding photos or a video, and for an even more personal touch, you can record an audio greeting, have a handwritten signature or even just type out your message. But if you're in a hurry and cannot be bothered, you can just send a Simple Surprise without the personalization options. The app will also be able to add special occasions from Facebook or your device's calendar and contacts to build your Occasion Timeline so you won't ever forget a birthday or anniversary or Christmas.


The app will also be able to sync with Amazon's Friends and Family Gifting Program. And if you're too forgetful, you can actually schedule your e-card and gift cards in advance, up to a year in advance. To download the app, you can get it from the Google Play Store or go to amazon.com/surprise to get a link to the app itself. For now, Surprise! by Amazon is available for US residents only.


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SOURCE: Amazon