Remember those heady days of 1998 where a lot of us were so amazed at the way the Google search engine could find virtually anything on the intarwebs? That was a result of ground breaking search indexing algorithms that placed Google on top of the search engine pile. Fast forward to now, and Google is set to apply the same algorithms so that your apps will show up in related searches better. Sounds yummy, right?
Google says that app information and content exist generally in silos, and generally the opinion about Google Play Store’s search function is pretty much negative. App Indexing will allow apps to appear in search engine results, making a way for app developers to engage their public better.
As an example, cyber-savvy people tend to have restaurant apps installed in their phones BUT still rely on search engine results for more relevant information. App Indexing connects the information on the search engine result page to a relevant app that you already own, and could encourage you to view the search engine result straight on your app.
That’s very good news for app developers, full stop. No wonder Google is very excited about this new feature. The mothership is encouraging developers to add the deep linking feature to their apps so that they could be the first to piggy back on this search engine innovation.
SOURCE: Google